Quick Guide to Link Building: Free & Paid Directories

We know that links are important to online businesses. Having the right kind of links can improve your website visibility and rankings.

While some website require a fee in order to publish a backlink, there are some websites that allow links for free.

Let’s walk through both free and paid link building directories.

Free Link Building Websites

For those of you looking to generate a quick win with regards to citation building, these websites will help you achieve that. Check back regularly as I plan to update this list frequently.

Social Media

We’ve all heard the adage: “your audience is everywhere and you should be, too.” This is why focusing on strengthening your social presence should be your first step.


Setting up a business page on Facebook will allow you to list your services and include a backlink to your website.


LinkedIn is huge for businesses, especially in the B2B sector. Here you can showcase your business and join related groups of link-minded professionals.


Are you an eCommerce brand who has some good products to show? Utilize hashtags to show off your products to a large audience.


TikTok offers businesses a unique opportunity to tap into a vast, engaged audience, allowing you to show your brand’s personality through creative content.


Creating listings on directories is crucial for businesses aiming to enhance their local SEO and online visibility.

These platforms connect your business directly with targeted local customers, significantly increasing the chances of discovery and generating valuable leads through improved search engine rankings and credible backlinks.

Free Directories


HotFrog is a dynamic business directory that allows companies to amplify their online presence and connect with potential customers through free listings.


Yelp empowers businesses to build their reputation through consumer reviews, enhancing their local search visibility and fostering a community of loyal customers. They also offer a paid subscription.

Yellow Pages

As a digital version of the classic directory, Yellow Pages offers businesses a trusted platform for exposure and helps consumers find services in their area with ease.

Super Pages

Super Pages is a comprehensive directory offering detailed business listings, helping users find the best local services and providing businesses with valuable leads.

Merchant Circle

Merchant Circle specializes in connecting local businesses with their community through free listings, offering networking and marketing tools to grow their presence.

Chamber of Commerce

The Chamber of Commerce directory is a resource for credible businesses, enabling members to gain exposure within their local business community.

Show Me Local

Show Me Local helps businesses reach a local audience by providing a platform for detailed business profiles and advertising services.


eLocal offers a user-friendly directory for finding local businesses and professionals, giving companies a platform to showcase their services to nearby customers.

Dex Knows

Dex Knows connects consumers with local businesses through a searchable online directory, offering detailed business information and user reviews for informed choices.

Paid Directories

You local Chamber of Commerce.

Every town has their own Chamber of Commerce which is a collection of businesses in that area. There is typically an annual fee to join the chamber, which also allows you to build out a profile page and link back to your site.


Best of the Web is one of the oldest directory sites that are still operating today. While this used to allow businesses to add a free listing, they have since moved to a paid model in order to add your site. Currently, the cost for a listing here is $27 USD.

This blog post is dynamic in that I will be constantly updating to show changes in cost and well as adding any new sites that I discover.